I can’t imagine a magazine title like this today – the very name ‘Sub Standard’ would just have no appeal I would have thought.

However thinking about it, back in 1950 that description probably covered films, only a year or two old, that had been on General Release and now were issued on 16 mm reels – probably to be shown at smaller cinemas or Village Halls.

As we all remember, at that time films were very popular – after all there was little else – television had barely got going then

This really is a fascinating magazine – the more I read the more interesting it gets..

In 1950 quite a lot of smaller 16mm commerical kinemas were popping up all over the country and this article in the magazine concentrates on two that had recently opened in July of that year – one at Sandy Bedfordshire and One at Lavenham in Suffolk

ABOVE – The Auditorium at Sandy, Bedfordshire

ABOVE Inside the Ideal Cinema in Lavenham, Suffolk

ABOVE – More releases that year – not many I know though

ABOVE Lana Morris at the opening of the Albany Cinema, in Sandy along with John Blye and Mr M.H.Whitworth.

John Blythe and Lana Morris represented The Rank Organisation at the opening of the Albany – and Rank also supplied the film ‘Trottie True’ to be shown that night – this would be on the 16 mm format and would be in Technicolor. The film was only a couple of years old then.

Mr A H Whitworth was a very keen 16 mm Cinema enthusiast very much behind the Sandy Cinema Project – he had his own equipment and had been someone who travelled around showing these feature films at Village and Town Halls around that area. He had made a superb job of equipping the Albany and must have been a very proud man on this occasion. Credit due to him