Film Double Bills – Fascinating Combinations

I always love to see these old advertisements – they were so exciting as somehow they are able to link the imagination to the film – or what we think the film will be. When you see these advertisements you just want to head for the cinema and see them. As a boy I would pass at least one cinema on my morning walk into school  and love to look intensely at the Front of House Stills from the film.

They painted an even better picture – you really had to go when you saw these – particularly the Colour ones.  There was something magical about entering the foyer of a Cinema, getting the ticket and then been ushered through to your seat to await a brilliant night.

Film Double Bill

 

It is interesting to see the films that are put together on these programmes – particularly the one above. This must date back to 1959 or just after.

Film Double Bill 2

I have seen Gunmans Walk – an excellent Western with Van Heflin and Tab Hunter but am not familiar with the other one.

Film Programme in England

The One above is for me the strangest combination – and it comes from the release of the wonderful The Story of Robin Hood and His Merrie Men in 1952.

This film had a lot of publicity, even on television where in those days – we only had the BBC Channel – there was a limited service – and Walt Disney had very cleverly produced and released a short 15 min film of the making of this film – called The Riddle of Robin Hood which was shown again and again in the daytime when there was nothing on but the Test Card – something you never see nowadays.

This constant showing in the daytime mainly, meant that the already intense publicity for this film – from when it was being made, right up until release and afterwards – made us all go to the Cinema for this one. I have even heard of youngsters who went again and again to see the film.

I can’t remember many films with this scale of publicity.

posted by Movieman in Uncategorized and have No Comments

Place your comment

Please fill your data and comment below.
Name
Email
Website
Your comment

*